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Webmaster
& SEO News and Articles
Articles about Web Design, Web Editing, Web Promotion, Authoring and Search Engine
Optimisiation, and How to Make Money with Affiliate Programs and
Affiliate Networks... |
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Selecting a Quality
Domain Name
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by Shelley Lowery
When
you're ready to launch your web site and you're trying to select a good
domain name, there are many factors that need to be taken into
consideration.
Select a Domain Name that Reflects Your Web Site
Above all else, your domain name should reflect what your web site is
all about. For example, if your web site is about grooming a dog, you
certainly wouldn't want to select a domain name like 'mybusinessname.com,'
since this would have nothing to do with your web site's focus. You would
want to select a domain name that tells the world what your web site is
all about -- something like 'doggrooming.com.'
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Select a Domain Name that Contains Your Web
Site's Keywords
Another consideration of great importance are
your keywords. Try to select a domain name that contains your most relevant
keyword phrase because some Search Engines place relevancy on them. A keyword
phrase is two or more words that best describe your web page. If your web page
is focusing on grooming a dog, your best keyword phrase will be "dog
grooming."
Select a Domain Name that will be Easily
Remembered
With millïons of web sites accessible on the
Internet, it is also very important to select a domain name that will be easily
remembered. As in the 'doggrooming.com' example above, 'doggrooming.com' is very
easily remembered, contains the most relevant keyword phrase and describes the
web site in explicit detail. It is the 'perfect' domain name for this particular
web site.
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Select the Best Domain Extension
Another consideration of importance is the domain
name extension. Although there are many new domain extensïons available, dotcom
is still the best choice. When typing in a web address, Internet users
automatically want to type in a .com extension, since this is the extension that
has been embedded into our brains from the start.
Avoid Using Numbers in Your Domain Name
Although you may be tempted to do so, avoid using
numbers within your domain name. Including a number within your domain name can
cause problems. When you tell someone your web address, you will continually
have to tell them it's a number and not the word. For example, if you selected a
domain name like number1host.com, if you were to tell someone your web address,
they may try to type it as 'numberonehost.com' instead of 'number1host.com.'
This type of domain name can cause confusion.
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Avoid using Dashes and Underscores in Your Domain
Name
Although many people do it, don't make the same
mistake I made when I first started out. Avoid using dashes, underscores or any
other characters within your domain name that may cause confusion. When I
registered my domain name, Web-Source.net, I actually wanted websource.com;
however, it had already been registered. So, I settled for Web-Source.net. Nöw,
when I tell someone my domain name, I have to say it like this: web dash source
dot net.
Don't get me wrong, www.Web-Source.net is nöw a
high traffïc web site, but I can önly imagine how much traffïc I've lost over
the years due to my domain name. I have received many emails over the years from
visitors who had a hard time finding my site. They said they couldn't remember
the domain name and kept wanting to type in websource.com.
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Avoid Using Abbreviations Within Your Domain
Name
Although well-known companies, such as IBM, can
get away with using abbreviations within their domain name, most companies
can't. As a rule, try to avoid using abbreviations or anything that will be
difficult for your visitors to remember. Not önly will this cause confusion,
but it can also cause your potential visitors to make spelling mistakes when
trying to type in your web address.
Avoid Using Long Domain Names
Although you may nöw register long domain names,
it's really not a good idea. I learned this lesson the hard way. I registered
'www.workfromhomebusinessguide.com' and the sad thing is ... I can't remember
the domain name half the time. How can I expect my potential visitors to
remember it? Try to keep your domain name as short as possible. The longer the
domain name the harder it is to remember and the more apt your potential
visitors are to make a typo when typing it into their browser.
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Ensure Your Domain Name is Not a Trademark
Infringement
Prior to registering a domain name, you may want
to consider searching the Trademark
Electronic Search System, to ensure your potential domain name isn't
infringing on any trademarks.
Please don't take this point lightly, as
trademark infringement could cost you your entire business. It is your
responsibility to ensure that your potential domain name doesn't infringe on any
registered trademarks, as the trademark laws that apply in the hard copy world
also apply on the Internet. Any company that registers a trademark has the right
to protect their trademark and has the right to notify you that your domain name
is infringing upon their trademark.
When you're ready to begin, create a list of a
dozen or more potential domain names, as chances are, your first choice will
already be taken. With any luck, one of the domain names on your list will be
available.
Take your time and select a quality domain name
that will grow with your business. It will be well-worth your time and effort in
the long run.
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About the author:
Shelley Lowery is the author of the acclaimed web design course, Web
Design Mastery. Visit Web-Source.net
to sign up for your complimentary subscription to Etips and receive a copy of
Shelley's acclaimed ebooks, "Killer Internet Marketing Strategies" and
"Work from Homë: A Complete Guide..."
Article found at http://www.goarticles.com |
http://www.homepage-building.com
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