Point 1 - In Google's own words, one of
the keys to a high ranking is to "create a useful, information-rich
site" (from Google Information for Webmasters.
Point 2 - Google insider, codenamed
'Google Guy', advocates a list 26 steps to building a high ranking site. Step 5
of the list says, "build one page of content and put online per day at
200-500 words" (from Brett Tabke's 26 steps to 15k a Day,/a>, advocated
by Google Guy in a WebMasterWorld QA session.
But Why Does Content Give You A Great Ranking?
I won't go into any further detail about IF
Google loves content. I will, however, briefly explain WHY. Google's love affair
with content is based on two key attractions:
1) Google loves sites with a lot of content
because it assumes they provide a lot of useful information. And remember,
that's the whole reason Google exists - to help people find useful information.
The more helpful Google's results, the more traffïc (and revenue) it gets.
2) Google loves sites that have a lot of links
pointing to them because this means other webmasters hold your site in high
regard, and Google assumes this means the content is useful. And naturally, if
you create a useful site, other webmasters will link to it because this makes
them useful to their visitors (thereby developing site loyalty), and they gain
credibility and authority because they're associated with you.
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So How Can You Get Free Content For Your
Website?
Three words: 'Free reprint articles'. There are
hundreds of thousands of people out there writing high quality, helpful,
informative articles on virtually every topic imaginable, then giving these
article away to any webmaster who wants to publish them on a website. In
exchange for the article, the author asks only that you retain the author bio at
the end, complete with all links (e.g. "Glenn Murray is an SEO Copywriter
and Article Submission Specialist...).
To find Free content for your website, simply
visit any one of hundreds of 'article banks' on the Internet such as
EzineArticles.com, GoArticles.com, or ArticleBlast.com. Browse or search for the
subject you're interested in, then take the article(s) for Free. There is
absolutely no chärge. Some of these sites will even send a regular stream of
articles direct to your website (using RSS).
Alternatively, you can sign up to any number of
article distribution lists and get articles delivered direct to your email
inbox. Again, it's absolutely Free! Some of the better known distribution lists
include Article Announce, Free-Content, and Free-Reprint-Articles.
TIP: The article banks and distribution lists
mentioned above are just the tip of the iceberg. There are hundreds more - just
do a search for "Free reprint articles", "article
submission", "article submission site", "submit
article", "article submit site", "Free articles", or
"Free content". You may even find a site or list which only deals in
articles relating to your particular subject matter.
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Why Is It Free?
Why are these authors giving their articles away?
Because it helps the author's own search engine ranking. It's a promotional
activity known as 'article PR'. As explained above, Google loves sites with lots
of links pointing to them. Every time their article submission is published, the
author gets another link to their website. In fact, if the article is really
good, it may be published hundreds of times. And each time, it's another link to
the author's website. Put simply, article submission is a writer's Free pass to
the top of the search engines. (In this sense, the "PR" in article PR
stands for PageRank.)
Furthermore, like traditional public relations,
article PR also conveys a sense of authority because your articles are widely
published. And because you're proving your expertise and freely dispensing
knowledge, your readers will trust you and will be more likely to remain loyal
to you. (In this sense, the "PR" in article PR stands for Public
Relations.)
How Do I Know If The Quality Is Good?
It's a process of natural selection. The better
the article submission, the more often it will be published, so it's in the
author's interest to write and submit articles of the highest quality. Of
course, this doesn't always happen, but in most cases, you'll be reviewing the
articles before you post them anyway, so if you discover one that's not up to
scratch, don't use it.
In time, you'll become familiar with the authors
who consistently put out good quality content - you may even find enough of them
that you don't need to go looking for content from anyone else...
Where Do I Put The Free Content?
Most people put the articles in an 'Articles' or
'Resources' section on their website, but you can put them anywhere you like.
How Much Free Content Should I Use?
As much as you want or as little as you want. It
all depends on your needs and the needs of your audience. If your audience
expects that at least some of your site is original content, then give it to
them.
But What About The Duplicate Content Issue?
It's not an issue!
There's a lot of a talk about how Google
penalizes duplicate content. The theory is that when the majority of the content
on two separate webpages (on different sites) is the same, the one with the
higher PR will be shown and the other one will not.
Whether or not this theory is true is still a hot
topic in search engine circles, but regardless, it doesn't affect people
publishing free-reprint articles. When you publish the article, just make sure
you have unique content around it. Generally, it's enough to have your own
unique introduction to the page (which may be common to all pages), and your own
navigation elements, headers, footers, sidebars, logos, images, etc.
Conclusion
Free reprint articles
are a great way for you to achieve a high ranking. And you don't have to pay a
cent! So what are you waitïng for?
Happy reprinting!
***
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