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Articles about Web Design, Web Editing, Web Promotion, Authoring and Search Engine
Optimisiation, and How to Make Money with Affiliate Programs and
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How to increase your
Search Engine Ranking -
SEO Search Engine Optimisation Rules
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by Trent Brownrigg
When
we are talking about search engine rankings many people ask themselves
questions like; how many keywords should I put in my anchor text? What is
the keyword density that I should have on the page? Should I use short
copy or should I use long copy? Can I use flash or not? How many keywords
should I put in my "alt" text? And so on...
A general statement to answer the above questions is that "magic
numbers do not exist." The most important thing you can understand as
a search engine optimization expert is that algorithms change. Just when
you think you understand what is going to make you number one for a
keyphrase in a search engine, something could easily change, and you might
have to spend months or even years trying to figure the new algorithm.
It is better not to try to reverse engineer the algorithm, but to do
something much more easy instead... observe your top competitors. All you
need to do is to understand what elements your competitors are using to
make them rank in the top positions.
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The main elements to getting top search engines rankings are:
- Number, quality, and relevance of inbound links pointing to your
site
- Fresh, relevant, quality content (needs to be added and updated
frequently)
- Keyword density of your home page or any page you want to rank
highly - however, be careful not to enter into keyword spamming
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Links, Links, Links
The first thing to observe from your competitors'
sites is their inbound links. This means the number of sites that have a link
pointing to their website. You can easily measure it by going to Google and
typing: "link://www.yourcompetitorssite.com". However do not only do
this on Google because they don't show all actual links pointing to a site.
Yahoo and MSN tend to show a lot more of the back links to any given website.
Part of the observation should be not only what
the links say, but where the links come from. Think about what the category is
that those links come from. If you start to see a recurring pattern, you should
start actively searching for links coming from that category.
Some marketers use special software for robotic
content creation. They generate thousands of pages with links pointing to their
sites. This practice can be very dangerous, as Google will penalize unnatural
linking or violations of their terms of service. And what happens is that those
links do not look natural. One day one site may have 50 links and the following
day have 2000 links, which all say the same thing and come from the same IP
address.
If you understand how to observe, this will never
happen to you. You will learn how to look at your competitors, and observe how
they are getting linked to. Then, just do what they do.
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Fresh Quality Content
The second thing to observe is how much fresh
content the top sites have. Search engines love quality relevant content that is
added and updated frequently. You will probably notice that the top sites in
your niche have many articles and other quality content, and are continuously
adding new content to their sites.
People that surf the web are usually searching
for information, so content is the "fuel" of internet traffïc. If you
want to attract many potential customers to your site, then you need to make
sure that you provide enough content which is relevant to their interests.
Updating it frequently with more quality content will keep visitors - and also
search engine spiders - coming back to your website over and over again.
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Keyword Density
The third thing you need to observe is the
keyword density of your competitors. How many times should you repeat your main
keywords? In which part of the web page should your main keywords be mentioned?
Again, there is no magic number, it's all about observing and measuring against
the top websites in your market. But what should you measure?
- Meta tags
- Alt tags
- Titles
- Names of the images on the page
- Heading tags: h1, h2, h3...
- Frequency and position of the keywords in the body text
Each one of these items should be measured
independently. There are tools to run keyword density against your competitors.
If you run them against the top 3 or 5 sites, you may start to understand the
secrets of top rankings.
Again, your keyword density needs to look
natural; otherwise you may fail in overall optimization. This is when you use
keywords too often or too little. If you look unnatural, your rankings will
suffer as a result, or you may even get banned or penalised due to so called
search engine spamming. For the same reason do not use hidden text (e.g. same
text color as page background) and do not use too much text in your image alt
tags, as these are methods known to be used by search engine spammers and
"Black Hat SEO".
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So, what did we learn here? Basically that the key
to ranking highly in the search engines is to understand what the top 5 websites
in your niche are doing and to apply this to your own website optimization.
What do you do now? Get out there and start
getting inbound links for your site. Add quality content to your site daily. And
be sure that your on-site optimization, such as keyword density, is similar to
that of your top competitors. Continue to do this every day and you will be
ranking at the top of the search engines before you know it.
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***
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About the author:
Trent Brownrigg is a successful internet marketer. Learn more about all aspects
of online business by reading his frëe business tips at http://www.work-at-home-jobs-iowa.com/home-business-blog.html.
Get your FR-E-E biz tips newsletter! Just send a
blank email to: workathomebiz@aweber.com
Article found at http://www.goarticles.com |
http://www.homepage-building.com
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