b.) Keywords in the TITLE Tag
I assume you all know what HTML Tags are? These are located in the
<head> section right on top of your HTML-pages. If they do not
already exist, you should include them into your homepage and all other
pages of your web. These Tags give important
information to search engine robots as well as webbrowser software. The
most important one, is the TITLE-Tag. The Title Tag is the one,
representing the headline of your page, as it will be shown as headline
within the search engine results and as you can read it in the top line
of the browser window, once your page has been opened by internet
explorer, firefox, opera or whatever browser you preferably use.
You should be aware of the very high importance of the headline to
your page. It is the first, most important, and most recognised hint to
both search engine spiders and human visitors when they first find your
site and decide if it is important and interesting enough to visit or
not. The headline should both, include your most important keywords for
that particular webpage as well as sounding interesting, exciting and
thrilling enough to your human visitors when they first see the headline
within the search engine result pages coming up for their requested
search. As some web directories still list their results in alphabetical
order, it is wise to start the sentence with an "a" word, in
order to be listed at a higher position. But donīt do so, if this makes
the sentence sound stupid or frivolous.
In our "Florida Vacation" site, our main page or homepage
could have a title tag looking like this:
<title>Florida Vacations: Florida Vacation Information by XYZ
travel</title>
(Do not repeat any keyword more than twice, as this could be
interpreted as keyword spamming resulting in punishment of your site!)
c.) Keywords in the DESCRIPTION Tag and the KEYWORDS Tag
In contrary to the title tag, the description tag cannot be seen in
the web browser window. But many (not all) search engines use it to
display it as the description of your site, right under the headline
(coming from the title tag) within their search result pages. So take
this description as an opportunity to give the searcher an idea, what
your page is about. Write the description in well written, grammar and
spelling error free manner, and try to make it interesting to the user.
Avoid exagerations and blatant use of words. Try to be honest and
reputable. Make it compelling. Make the search engine user want to click
and see your page!
Include major keywords, here you have space for more of them, then
within the title tag. Do not repeat any keywords. Better take related
words and forms with similar meaning. Some search engines (including
Google) extract relevant keywords out of the title tag rather than the
keyword tag (this is because the keyword tag has been used for
irrelevant keyword stuffing and keyword spamming by suspect webmasters
too often). Reduce the length of your description to not more than 200 -
300 well chosen letters.
In our "Florida Vacations" example the description tag
could look as follows:
<meta name="description" content="Florida
Vacations: Plan your Florida vacation with the help of XYZ travels. You
will find up-to-date information and the best ratës on accommodations,
entertainment, and transportation in Florida on our website.">
You should also include your most important keywords and keyword
variations within the keyword tag. Do not use more than 150-250 letters
and do not repeat any keywords.
In our "Florida Vacations" example the keyword tag could be
designed like this:
<meta name="keywords" content="florida vacations,
florida-vacation, florida, vacation, holiday, florida hotel, hotels,
hotel, miami beach, ...">
Well, I think I have now used the keywords "Florida
Vacations", "Florida Hotels" and others so often within
this article that it might well be that a search engine may pick it up
for this keyword phrase. I really should include an affiliate link to a
real Florida Vacation site here to moneytize this effect and make some
money out of it... ;-)
d.) Keywords within the Page Headlines
When you read a newspaper, you first take a glance at the headlines.
Same appears to a webpage. Headlines are very important. Even the search
engine spiders look at the headlines and take them for very valuable
information about your webpages. Include your main phrase into the
headline and place it near the top of your page. Format your headline as
what it is - the headline! Use HTML header tages like <h1>,
<h2>, <h3> and so on to mark your headlines. The headline
tags are to be included within the BODY section of your HTML code, not
the HEADER section. The major headline should be identical with your
chosen TITLE tag (it does not need to be, however). If you do not like
the automatic visual appearance of your headline tag, you can manually
change it or set another font, size or colour within your appropriate
style sheet.
The headline for our "Florida Vacation" site could read as
follows:
<h1>Florida Vacations: Save Money on Hotel Accommodations,
Entertainment and Rental Cars in Florida</h1>
e.) Keywords within the Body Text on Your Page
Your major keywords, related keywords and key phrases should appear
within the first sentence of text. It should also appear in a natural
way within the rest of the text, the higher up, the better, but also
next to the end of the text. It is difficult to tell a keyword density
in percentage, however imagine you write an article or compostion test
at school and your teacher gives it back to you with the remark: very
well done, only some words had been repeated within the text slightly
too often. Got that? SLIGHTLY! Do not repeat them too often. This could
be taken as keyword spamming by the spiders and moreover the text would
not be well readable to your human visitors and might spoil their trust
in your site and reputation.
Start the text with an introction of what it is all about, then go
into the details in the main text area and close your articles with some
summarizing phrases in the end. This will make keyword appearance in the
beginning and the end of the text look and feel more natural and you
will almost automatically have a correct density and distribution of
your important keywords.
f.) Keywords within Links and Anchor Text of Your Webpages
Links are the lifeblood of the Internet. It would not exist without
them. Keywords take users from one page to another while surfing the
web. Links are also recommendations from page to page and from one
webmaster to another. You would not like to link to a low quality page,
would you? This is why search engines rank links as important. And with
it, they also rate the text and keywords used within and next to these
links as important. The text within links, we call "anchor
text". It is the clickable portion within a webpage.
Letīs say you are about to describe the Florida Vacation in more
detail, and you want to direct your site visitors to an insid page with
more information about this subject. Instead of making a link that says
"click here" why donīt you call your link "Click here
for more information about Florida Vacations" or, even better call
it "More Information about Florida Vacations" only, and leave
the silly "Click here" stuff away. Note, you have implemented
a very strong keyword combination within this link: "florida
vacations" and "information about florida vacations" both
sentences might be typed into a search engine search box regularly by
prospect customers!
If you follow these search-engine-optimization steps when doing your
homepage-building you will end up with webpages that are easily
understood, navigated and accepted by visitors, and can be easily
classified and indexed by the search engines.
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