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Analyzing
the New Yahoo! RSS Report for Marketers by Rok
Hrastnik
We were waiting for something like this to happen for a
long time. Yahoo!, one of the key providers of mass-market RSS
aggregators, finally took a step forward and published their RSS
whitepaper, covering their own findings with RSS, based on their usage
data. 1. Yahoo!'s Key Findings. Let's first take a look at Yahoo!'s key
findings and what they mean for marketers. Awareness of RSS is quite low
among Internet users. 12% of users are aware of RSS, and 4% have...
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