Jaggar, Updates and Solutions! The Google Jagger Update. Improving efforts from Google!  -  Page 2 of 2 

5. Outbound Link (OBL) Relevancy

Or better say outbound link (OBL) Irrelevancy! This is linking with irrelevant websites or categories. After the Jaggar Update this is simply a waste of time and money.

Solution:

Find relevant categories related to the content and topics of your website and ask for placements - both paid and free, depending on your budget - within these categories. There are hundreds or even thousands of both paid and free directories out there waiting for the submission of your website. Always remember to submit to the most apropriate category and avoid submission to FFA linklists, linkfarms or bannerfarms (see above).

6. Inbound Links (IBL) Repetition

Inbound links are links that are pointing to pages within the same domain. These links of course are needed in every website, simply within your main menu for example, otherwise there would be no proper navigation. This is why Google is not fully neglecting these links, even after the Jagger Update. Inbound or navigational links are still picked up and followed by the search engine spider for indexing of your pages. This is the good news. The bad news, at least for spammers, is that Google is not rating them for pagerank purposes any more. And if you are overusing inbound links by giving them unnatural different positions and link names or keyword phrases, or by repeating them too often, they may even be treated as link spamming.

Solution:

One or two multiple inbound links are still O.K. Google knows that one could be text link based e.g. on the bottom of your page, the other one image link based, e.g. within the left hand main navigation menu of your page. But do not go beyond this limit, to be on the safe side.

Redirect domains and redirect pages are domains or webpages which are only used to forward visitors somewhere else, be it within the same domain or to another domain. Redirects are very similar to doorway pages, which are since some time considered as spam technique and are being tracked down by Google. The problem is, sometimes redirects are required, for example if a domain or webpage name has changed. To make it worth, there seems to be no way for Google to detect whether a redirect is just or evil.

Solution:

Do not use redirects within your domains or webpages, unless you have to because you have restructured or updated your website. If you cannot avoid using redirects it is better to use a 301 error page as permanent director, instead of direct redirect methods. Use the redirect option for a limited time only, and skip it after several weeks of use.

Keyword stuffing is one of the oldest black hat SEO tricks and had been hunted down by search engine algorithm updates since quite some time. As it became more and more ineffective, "clever" webmasters have shifted to overuse the image ALT-Tags for keyword stuffing purposes. Well, everytime some cheat technique is overused, it is only a question of time for the search engine robot programmers to find a way to track these technics down and eleminate or penalize the sites using them. As many black hat SEO techniques, the grenade is now very likely to explode within your own hands, this is why I always recommend to use honest, so called white hat SEO techniques only, and to follow the search engine guidlines. In the long run, this will pay of much better.

Solution:

Do not stuff your image or other ALT-tags with keywords. You can use, some keywords, as long as they are relevant to the image or website content, there is no problem with this. But do not overuse this feature. Best is, you simply do what image ALT-tags are meant to be. Image ALT-tags are an additional, very brief description of your image using one or two short sentences including two or three RELEVANT keywords. They are meant to be help blind people or people that have disabled the display of images in their web browser to understand the content of the image. If a keyword does not suit, do not use it. Do not create ALT tags that look unnatural or have to many words within them.

9. Hidden Links and Hidden Text

Hidden text is text that is made invisible on a website for the sole purpose to mislead search engines to see a content rich page, whilst the human visitor is only seeing images or a flash animation for example. The text is either made invisible by using same page and text colour or by use of CSS spam (see above). Why anybody is trying to hide text or links away from human visitors is totally beyond my mind. Mostly these are spammy, keyword stuffed text passages with the sole purpose to achieve a better search engine placement for selected keywords. It is, to put it simple, cheating. And search engines are treating it as is. At least after the Google Jagger update these tricks are detected and tracked down with very high precision. And I think this is a very good thing, because it was never good to give these spammers and cheaters any advantage over honest, content rich pages, that where not using these methods.

Solution:

Just don´t do it! Build useful, content rich, unique and relevant websites with are worth visiting for both, search engine spiders and robots. Avoid use of flash or image entry pages as long as you have no very good reason to do so. If you have already used invisible text or links, delete it, or even better, rewrite it to good, honest content and make it visible to your visitors. Put your main keywords into a headline or bulleted list, instead of unnaturally repeating them again and again. The search engines will love your site for this and will most probably rate it higher. Be quick, because once you fetch a penalty for your hidden text or hidden links, it is very difficult and will take long time to get the page back into the search engine result pages again!

10. Top Domain PageRank (PR) Weight

After the Jagger Update Google has started to give more weight to your Homepage and less weight to any of your subpages under your homepage. The homepage is the page to show up by default when you type in your domain name (eg. http://www.homepage-wizard.com ) coming from the root directory of your domain (e.g. index.htm, start.htm or the like).

Solution:

Register your top domain in relevant directories and web portals to receive maximum incoming links to your top domain. Always keep updates and fresh content on your homepage (main start page, e.g. index.htm) as well. Register sub-pages in relavant directories and try to get one way inbound links to them as well in order to increase their page rank.