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So make sure, the links are organic (not automatec
by and java or whatsover link structure), and that they are not hidden.
Do never exchange links with sites, that are hiding your links away,
because it is useless and will only benefit the webmaster of the other
site, while harming your site. Make sure your major keywords are used
within the anchor text of these links. But also make sure, they are not
all using the same anchor text sentence or description. The title text
is the one that often links directly to your site, and the description
tag often follows immediately.
Not only because of this, make sue that your
title, description and keyword tags in the header section of your HTML
pages are done properly. They should contain your major keywords and
should be optimized for both, search engine robots and human eyes, as
both of them will see them in the SERPs and often in the link text.
Humans will determine by this text, if they should follow the link to
your page or not. Make the title and description tag informative,
interesting and very attractive to human visitors! Make sure the first
200 to 250 letters will be sufficiant to attract interest by human eyes
to click on the link. However, do not use any exagerations or heavy
advertiseral language, which may scare visitors away.
Make your site HTML compliant. HTML is the Hyper
Text Markup Language, and is the basic language that the internet
consists of. Most pages are created in HTML. HTML still is the most
common and most important page language in the world wide web. HTML is
also the page format most loved by search engine spiders. If you use
HTML coding by hand or use a HTML editor, make sure it follows the main
HTML standards. Pages written in bad or faulty HTML may not be displayed
by web browsers properly and may not be indexed or ranked by search
engines for high positions.
There are many more techinques to optimise your
pages for search engines and human page visitors. Many of them you can
find within other articles in this or other sites. Reading this
important information will help you to make your site climbing up in the
search engine result pages. You can gradually improve your standard of
knowledge and professionality. You can climb up to the top of the SERP
"charts" using such legal SEO tactics. As a rule of thumb
always use proper HTML and meta tags. Always create sites not only for
search engine robots, but with useful and attractive content for your
site visitors. If possible avoid use of flash based sites, as search
engines cannot spider them. Add useful content, which is easy and
attractive to read. Add new or updated content frequently and as often
as possible.
You can add new content to your website fast and
easy by writing it yourself, by grabbing RSS feeds, e.g. from news sites
or blogs and by copying free content articles from article directories. Article directories such as
http://www.goarticles.com , http://www.dreamicles.com
or http://www.az-articles.com
can furnish you
with free content that you can officially and legaly copy and paste to
your website for free. All you have to do is to include the author box
and leave all the links in the text and the box active. This is the
deal. The author provides you with fresh and free content. You leave a
link to the authorīs websit within the text, so he receives a link back
to his site from your site. Fair enough for both parties of the deal.
You can also do it vice versa and submit your own quality articles to
these article directories. This also is free and you can receive free
one way inbound links to your site using this method. Add all your new
sites to your Google Sitemap, in order to have them indexed as quickly
as possible by Google and other major search engines.
Do make use of the benefits of XML-code code based
technologies and services, such as creating pages and content for your
site based on RSS feeds, ATOM or ROR PDF information code. To find the
correct formats for these codes and instructions on how to integrate
them into your web code simply do a quick research on the other pages of
this site (there are various articles about this issue, just type into
the search box) or browse the web with the search box or the search
engine of your choice.
It is also a good idea to submit some information
with content relevant to your business or website topic to 'Wikipedia,
the webīs major free encyclopedia. Make sure however, the information
you submit is really useful and relevant, in order not to spoil the
Wikipedia quality guidlines. Post to blogs, forums, guestbooks and
message boards. But keep in mind always to present some useful
information or interesting discussion issue to relevant topics, not to
be filtered out as spam. Especially discussion boards and forums are
very crucial and sensitive about this issue. Submit useful and honest
posts and comments only, and include one single URL link to your
homepage or relevant page only. This will be a little more work and
effort, but will pay off in the long run. Doing so you are creating
lotīs of incoming - non reciprocal - links to your website which should
be very helpful to bring you direct visitors from the post pages as well
as in order to raise your pagerank.
Submission to FFAs (Free For All Link Lists) had
been helpful in the past. However, today I would rather recommend to
stay away from them. The reason is that Google has become very
suspicious about FFA listings and since the most recent Google algorithm
updats such as Jagger and others, a link from such link lists to your
site may more likely hurt than help your pagerank. Also be careful not
to exchange links via link exchanges only, as overuse of such services
may also have other effects then you may have scheduled. If you use link
exchanges, try to do so with sites with relevant or related content to
yours, having a Google PageRank of at least 3 or higher.
Do not forget. Besides all tips and tricks and
whatever efforts you use, the most important point still is to create
new, fresh and unique content pages on a daily or at least weekly basis
and to have these pages indexed by the search engine spiders as quickly
as possible. Create a link to every new site from your already existing
and indexed pages, in order to enable the search engine robots to follow
these links and add your new pages to their index. Getting visitors to
your site is like fishing. The more nets you have out there, the more
fish you will catch. After time, the search engines will remember about
your site creating fresh content regularly and will index and reindex it
on a more and more regular basis and more and more often accordingly.
Consider to have your site listed within the Yahoo
web directory. It is not free of charge but it should be worth the
money. Also pay to be listed in various directories that are popular or
especially relevant and acknowledged in your business or field of
expertise. No need to say you should do the same with all the other free
web directories and search engines.
Another good and easy method to drive traffic to
your site is to have it listed not within the organic search results,
but within the paid listings and search results as well. Most popular
advertisement methods to have your site visible within the search engine
result pages (SERPs) are Google AdWords, Overture.com, which is now
operated by Yahoo and Exactseek.com. However, this method is about to
drive targeted traffic to your website, but will not help much in terms
to the topic of this artice, means for having your site reindexed
regularly.
