Importance of good Website Content for Search Engine Ranking  -  Page 2 of 2 

3. Unique Content

Content theft has become more and more a problem in recent years. Content is simply being stolen from websites for the sole purpose of implementing it into other websites. This is a bad thing and a serious threat, as the website owners with the originating content have not been asked for their permission. But there are also legal and more easy ways to grab content for your website. Webmasters looking for good and legal content, with the permission to copy and use it, can today go to relevant article directories such as http://www.goarticles.com  or http://www.dreamicles.com  just to mention a view. There are many article directories out there today and most of them are totally free. But then, still the content you copy is not unique, because dozens, sometimes hundreds of other websites are going to use the same article, too.

To overcome this problem, some article authors are meanwhile permitting to change their articles with your own words. This should be O.K. and benefit both, the author of the article as well as the webmaster that is intending to use it as content of his or her website. By editing the articles you have copied with your own words, you make it unique content, that is ranked much better within the search engines and should not get trapped by the new duplicate content filters that major search engines like Google have recently introduced into their search engine algorithms. As a rule of fair play, the original sense and meaning of the article however should be protected and not be altered. Also the original links that the author is asking to leave in the article should not be changed or deleted. Otherwise you will harm the original author and in the end do nothing else than being a content theft yourself.

But what exacly is the definition of unique content on your website? Unique content is website content that your site is offering and other websites do not. Good research about the topic you are writing an article on is not enough. You want your visitors and the search engine bots to offer something real unique, something they cannot find anywhere else. May it be a very unique article about a special topic, the lowest prices, the best downloadable files, the most up to date listings or whatever.

4. Use of RSS or ATOM feeds for Syndication as Website Content

In addition, to get more content, go RSS. RSS is the abreveation of Real Simple Syndication. RSS and ATOM are today the most popular Syndication methods used in the web. They are used as newsfeeds for latest news headlines that you can automatically include into your homepage by subscribing to any RSS or ATOM feed of your choice. Recently RSS and ATOM have become very popular due to their use within the blogging community. Blogs are using both technologies for automatic sending pings about the latest blog entries to blog search engines and RSS subscribers in order to have their latest entries published on a worldwide basis within minutes. If you are entering RSS or ATOM feeds into the content of your homepage or websites you receive self refreshing content about a chosen topic fully automatically every time there are new news or articles available. The search engine spiders love regular content updates on websites and will rate the RSS feeds as your own website content accordingly. Googlebot is now beginning to eat up RSS and ATOM feeds as well. And stop thinking about using RSS. Just do it!

5. Return Vistis to your Website

Returning visitors are the best visitors you can get, because these are the ones that do like your website. Some of them even tell others about your site. And these word of mouth recommendations are more important then you may guess. Remember. It had been mainly word of mouth that has been spread within web communities and forums or simply in between colleagues, friends and families, not conventional advertising that has made websites like Google, eBay or Amazon so popular and successful!

So, returning visitors are important due to four reasons. First is, simply, their return back to your website as an additional visitor. Returning visitors that like your website are a secure source of residual traffic without being dependent to search engine listings or rankings. Secondly you do not need to carry out any additional search engine submission or advertising campaigns for them. The third reason is, if you are offering products or services for sale, either within your own shop or as an affiliate, returning visitors are very likely to buy, sooner or later, one of your products. And last but not least it is their word of mouth recommendations that create free of charge popularity to your website, and this kind of recommendation is creating a high credibility to your website as well.

But how do you manage to capture and raise your residual traffic margin? First of all, design and content of your website should be done in a way to make your page visitors return. Look for proper, clearly arranged website design and an easy to navigate linking structure. Offer something useful and unique to them, always dedicated to fit to the major topic that your website is about. Offer free downloads for software, games and pictures as well as interesting articles. And most important, offer interactivity. Interactivity is everything that attracts the user´s attention by asking them to interact with your website or even better website community.

Offer forums, surveys on interesting topics and give them the ability to not only read the articles published, but to also rate the articles within your website and even better, leave their own comments on them. A very good example for this are the Amazon.com product ratings and recommendations. We have found a very good skript that enables you to implement an Amazon-Like rating and comment section into your website as well. It is not free of charge, but it is also not very expensive in comparison to what you will get. Also think about constantly updated newsfeeds as mentioned above when we talked about RSS and ATOM feeds for your website.