Google Adwords Changes 2
The Perfect Adwords Ad

( Continued from Page 1: Google Adwords Changes ) ...

Google's senior vice president Jonathan Rosenberg, now also titled as Jonathan "Perfect Ad" Rosenberg was meanwhile announcing that Google would launch a more ad coverage-friendly version of it's Adwords system in beta testing, called "Automatic Matching".

Now you can believe it or not, but with "Auto Match" one of the most seasoned Google Adwords Advertisers being involved in the beta testing for "Automatic Matching" had been faced with a 600 % increase in ad spendings on one single Adwords ad campaign, whilst most of the clicks received had been based on keywords, that had not much to do with their product.

We've also conducted some tests and found that activating Google's "cool" "Auto Match" Adwords function would do nothing more than draining your advertising budget in no-time flat with little results to make these enormous spendings reasonable in any case.

In other words: at time of this writing, if you select (or better said have not de-selected) Adwords Auto Matching feature, instead of earning money with Google Adwords you may be left with emtpy pockets in no time flat.

The reason is simply, that Auto Match takes control over the keywords that the advertisement should be displayed upon. This is very dangerous, as it is more safe and usually much more effective to chose selected keywords for your products by yourself. You should back this up by professional keyword research and optimization as you can do using tools like Keyword-Elite for example.

Whilst Google insists that it's sole intention is to serve most relevant ads for the users of their search engine and that it just is looking for satisfying both, advertisers and web surfers, there is a dreadful rumour going round within the Adwords advertiser community.

With a slowing economy and having a powerful money-printing tool like Adwords available, Google knows very well that all twists and changes they implement into their Adwords system can mean millions to them. It must be pointed out, that they control an average of 70 % of all internet search and paid search advertising world wide.

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