Google Adwords Changes 4
Adwords Quality Score Changes

( Continued from Page 3: Adwords RIP Score and Minimum Bid ) ...

The first thing that Google is going to change will be the speed of calculating their mystic number for the Adwords Qualtiy Score in real time.

This means, whilst a user of their search engine is performing a search. This sounds incredible, but we can be confident that Google has the engineering and programming power to get it working.

According to Google officials this new real time scoring will help to better match the right ads into the search result pages, than it had been possible ever before. The Adwords blog says: "Adwords is going to use the most accurate, specific and up-to-the-second information when deciding if an ad should be shown or not."

In summary, for us Adwords advertisers this means that an ad will be more likely to show when they are relevant, and less likely to show when they are less relevant to the search enquiry that is just being performed.

If this works well, and this means better than the previous system, this means an advantage for advertisers as well. Because it would mean that you would not spend advertising dollars on searches that are not likely to produce any paying custormers or leads to your site or product.

Doing so, AdWords would then no longer ban particular low quality ads from particular keyword auctions. And Adwords would skip their "Minimum Bid" system. Means, if you have a "Low Quality Ad" or scoring, it is simply still unlikely that your ad will be shown in a prominent place, but it is not longer almost impossible. Instead it could now even give you a first page bid, depending on the estimation of what would be required to land your ad on the first page of search query results.

This will also improve the ability for geo targeted advertisement. Means, by not totally banning advertisers any more, Google will now prosper from the new system as well, enabling a better ad coverage on search result pages for less coveted ad spots.

But who can tell how this will end up? Google, especially their Adwords department, has often come up with a good idea, that then ended up in bad results and sheer frustration for many advertisers. What we can believe is that Google will be following the path to maximize their Adwords revenues, whilst not really being interested in particular low scale advertiser thoughts and demands.

In the end of a day, Google will be the one at the trigger again, being capable of pulling more results out of advertiser bids than ever before. And it is Google and only Google that will decide whatever they like to do with these extra bidders showing up.

Place their ads on a search result page. - Or not.

>> Page 5: Adwords Auto Match Revealed