All about Adwords, Adsense and other Pay Per Click PPC Search Marketing Solutions

Articles and news about PPC, Google Adwords, Google Adsense, Yahoo Search Marketing and other Pay Per Click Search Marketing Methods...

Read these articles for more information about how to manage and optimize Pay Per Click campaigns on Google Adwords or how to monetize your website using the power of Google Adsense advertisements:

• Google Adwords Changes
  
  About changes on Google Adwords. Google will gradually tweak and improve it's AdWords PPC advertising platform until it displays almost no ads. Sounds like Google's committing suicide, but there are other thoughts behind the insanity. It seems however, that Google had been a little too aggressive in decreasing their ad coverage, chasing many customers away.
• The Perfect Adwords Ad And Automatic Matching
  
  With Google Adwords heading for the so called Perfect Ad, the search engines vice president Jonathan Rosenberg seemed to do a little too much of it, scaring lots of small and medium sized PPC Advertisers away, harming the ad coverage. With Automatch taking control over the keywords professional keyword research and optimization like done with tools like Keyword-Elite became more tricky.
• Adwords RIP - The Minimum Bid And The Qualtiy Score
  
  All about Google Adwords RIP, Minimum Bid and the Adwords Quality Score. Serving text ads in response to keyword searches is the core of the PPC montizing process. Maximum bids and minimum bids are essential to this automated advertising procedure. Bidding on keywords requires a certain quality score in order to improve ad quality and user experience to any search engine. It will calculate the final ad spot and ranking by multiplying your bid with your quality score. This should work, but often is not generating fair and proven results.
• Adwords Qualtiy Score Changes
  
  The next thing Google is going to change will be Adwords Quality Score Changes in Real Time. This will make the worlds most popular PPC search engine more accurate and up to date. With the minimum bid trying to avoid low quality ads not working properly, this new system may help to improve paid search result quality. However, maximizing Adwords revenues Google seems to not be interested too much in low scale advertiser demands.
• AdWords Auto Match Revealed
  
  Google Adwords Automatic Match feature is a controversial discussed Adwords feature. Whilst beeing tested with a handful of selected advertisers it is now out to be tested in a large skale. Auto match will automatically spend unused advertising budget to serve your ads in more or less relevant search queries. Tests on keyword relevance performed by KeyRelevance recently show that results are far from being satisfying. Read on...